Mastering the Art of Connection
with Susan McPherson

Do you have an expansive network yet it rarely yields any benefits? Are you frustrated, feeling like you are providing as little value to your network as it does to you? That’s probably because while you have succeeded at building a vast network, you have failed at making meaningful connections. Author, serial networker, and master connector Susan McPherson shares insights from her book The Lost Art of Connection: The Gater, Ask, Do Method for Building Meaningful Business Relationships and how by pivoting your approach to meeting new people you can become a reliable resource with whom people want to.

From learning how to do self-assessments to navigating cultural and generational nuances, in her book, Susan explains how easy it can be to cultivate a long lasting community of connections. Every connection is a conduit and by changing your thinking from “what can I get” to “what can I give” you can master the lost art of connection.

Meet our guest:

Susan McPherson is a serial connector, seasoned communicator and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (March 23, 2021; McGraw-Hill).

Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn.