Victoria Watters on Building a Media Empire
in the Alcohol-Alternative Space

Ever wondered how to turn life’s lemons into entrepreneurial lemonade? This week on FOMO Sapiens, Victoria Watters, co-founder of Dry Atlas, shares how she navigated hardship and emerged stronger, ditching the corporate world to build a thriving media company in the booming alcohol alternative space. She opens up about the unexpected loss of her brother and how it sparked a fire in her to embrace a new path, one filled with nomadic adventures and entrepreneurial pursuits. From launching America’s first non-alcoholic bottle shop in NYC with her husband to creating a media powerhouse that reaches millions, Victoria’s story is all about resilience and reinvention. We will see her spill her secrets to social media success, revealing how she organically grew a massive following and built a loyal audience. Plus, she drops wisdom about riding the wave of emerging trends, from navigating the crypto craze to tapping into the non-alc movement. Tune in for a raw and inspiring conversation about turning challenges into opportunities and building a business with purpose.

Meet our guest:

Victoria Watters is Co-Founder of Dry Atlas, the media company focused on alcohol alternatives. With a mission to demystify and expand this new category, Dry Atlas reaches over 160,000 consumers monthly and provides resources to help non-alc brands grow. Prior to Dry Atlas, Victoria and her husband, Douglas, founded Spirited Away, America’s first non-alcoholic bottle shop. Before her entrepreneurial ventures, she spent one decade as a brand and content marketer in New York City.