On this week’s episode of FOMO Sapiens, Kevin Evers, senior editor at Harvard Business Review and author of There’s Nothing Like This, uncovers the secrets behind Taylor Swift’s business brilliance. Patrick McGinnis explores how Swift built a brand through consistency, trust, and innovation while making bold moves to stay ahead of the competition. Evers delves into her customer obsession, drawing comparisons to Jeff Bezos, and how her use of social media fosters FOMO and loyalty among fans. With a keen eye on her ability to turn controversies into narrative-driven opportunities, they discuss how Swift’s strategic thinking has reshaped the music industry and beyond. Entrepreneurs will walk away with insights on building brand loyalty, navigating industry disruptions, and adapting strategies while staying authentic.
Meet our guest:
Kevin Evers is a senior editor at Harvard Business Review and the author of the upcoming book There’s Nothing Like This: The Strategic Genius of Taylor Swift (HBR Press; April 8, 2025). Kevin has shaped numerous bestselling and award-winning books on topics like creativity, high performance, digital disruption, and marketing. He’s also penned insightful articles on brain science, Hollywood blockbusters, and the unpredictability of success, positioning him as a go-to expert for thought-provoking research and groundbreaking business ideas.
For media and speaking requests, and to suggest a guest for the show, please email letsconnect@patrickmcginnis.com.
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