In this episode of FOMO Sapiens, we delve into the inspiring journey of Bill Shufelt, the visionary co-founder of Athletic Brewing. Get ready to be inspired by his story of entrepreneurship, resilience, and passion for crafting a successful business in an industry known for its challenges.
Bill Shufelt’s journey to founding Athletic Brewing began with a unique vision: to create high-quality, non-alcoholic craft beer that would cater to both health-conscious consumers and the ever-expanding sober-curious community.
As a seasoned business thinker with a background in finance, Bill’s transition into the brewing industry was still unconventional.
Join us as we explore the early days of Athletic Brewing, where Bill faced numerous obstacles while trying to disrupt a market dominated by traditional alcoholic beverages.
We hear his firsthand accounts of how he overcame skepticism and naysayers who doubted the viability of non-alcoholic craft beer. With unwavering determination, Shufelt refused to back down.
Tune in as Bill shares the most challenging moments in his entrepreneurial journey. Learn how he navigated through tough times, adapted to unexpected obstacles, and turned them into opportunities for growth.
In this episode, FOMO Sapiens also dives deep into the importance of maintaining a strong company culture and a team passionate about the brand’s mission.
From brewing breakthroughs to exciting new product launches, this episode covers the latest developments in Athletic Brewing’s ever-expanding product line.
Also, learn how Bill Shufelt’s commitment to quality and customer satisfaction has not only led to impressive numbers but also fueled the brand’s positive impact on people’s lives.
Join us for an unforgettable conversation where we explore the incredible journey of Athletic Brewing. A story of passion, perseverance, and crafting a successful business that challenges the norms.
Whether you’re a budding entrepreneur or a fan of great craft beer, this episode will leave you inspired and eager to take on your own challenges. Don’t miss out on this tasty episode of FOMO Sapiens!
Meet our guest:
Bill is the Co-Founder and CEO of Athletic Brewing Company based in CT & CA.
Founded in 2017, Athletic Brewing is widely credited with jumpstarting and destigmatizing the non-alcoholic beer segment to being the fastest growing and most exciting category in beer.
Bill brought his financial background and a love of beer to a partnership with highly awarded brewer John Walker to bring Athletic to life. Bill’s love of the outdoors is evident in all elements of Athletic branding.
Since launching in 2018, Athletic Brewing has grown to become a Top 20 craft brewery and the second-largest non-alcoholic beer brand in the U.S. In 2022, Athletic was ranked as the 26th fastest-growing private company in America by Inc. Magazine and named one of TIME’s “100 Most Influential Companies.
Visit Athletic Brewing to learn more about Bill’s Company.