In her work as a journalist, Julia Boorstin has met most of the big names in tech and entertainment. This unique perspective also fed her curiosity about the persistent gender gap in tech. Why do so few female-led companies get funded when start-ups led by women outperform?
On this week’s FOMO Sapiens, Julia shares the findings of her deeply researched new book When Women Lead, and unpacks the ways in which women lead differently and achieve success based on those strategies. She also explains how men can learn from these strategies as well.
Meet our guest:
Julia Boorstin is CNBC’s Senior Media & Tech Correspondent and has been an on-air reporter for the network since 2006. She also plays a central role on CNBC’s bicoastal tech-focused program “TechCheck” delivering reporting, analysis, and CEO interviews with a focus on social media and the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting private companies transforming the economy and challenging companies in established industries. She also helped launch the network’s ‘Closing the Gap’ initiative covering the people and companies closing gender and diversity gaps.
A graduate of Princeton University, she has been a reporter for Fortune magazine, as well as a contributor to CNN and CNN Headline News. She also worked for Vice President Gore’s domestic policy office. She lives in Los Angeles with her husband and two sons.