There has been a long understanding in society that for an artist or any type of creative to be successful, they must “starve,” that they don’t deserve to reap the success of their hard work during their lifetime, that perhaps their creative and artistic contributions are not deserving of financial rewards. Jeff Madoff, director, photographer, writer, and professor at Parsons School of Design is here to put that myth to bed.
Explaining that creative careers are indeed possible, Jeff argues that anyone can monetize their ideas to make a living. Sharing insights from his experience cultivating a creative career that ranged from days as a fashion designer to the production of his upcoming play, Jeff discusses the practical side of how to make a living with your ideas.
Meet our guest:
B. Jeffrey Madoff is the founder of Madoff Productions, based in New York City. His company collaborates with ad agencies, public relations firms, and directly with clients to produce commercials, corporate branding films, live streaming events, and branded content.
Jeff began his career as a fashion designer. He was chosen one of the top 10 designers in the U.S. then switched careers to film and video production. He has produced and directed award-winning commercials, documentaries, and web content around the world for clients such as Ralph Lauren, Victoria’s Secret, Tiffany, Radio City Music Hall, The American Academy of Dramatic Arts, Harvard University, and Weill Cornell Medical College.
Jeff has been a featured speaker at Wharton School, NYU Steinhardt, North Carolina State, SXSW Brazil, Vision Summit, Rise: Barclay’s Bank Accelerator, XRB Labs, Mastermind Group, Google Next, and many others.
He has written and is producing a play based on the Rock and Roll Hall of Fame legend, Lloyd Price. Its world premiere will be at People’s Light Theater in May of 2021.
Jeff graduated with honors from the University of Wisconsin with degrees in philosophy & psychology. He was also on the wrestling team, which combined with his academic studies prepared him for a life in the film and theater business.