Goldie Chan: How to Build
Your Personal Brand Online

Can you build an unforgettable personal brand without being loud?

In this thought-provoking episode of FOMO Sapiens, Patrick McGinnis talks with Goldie Chan, widely known as the “Oprah of LinkedIn” and author of Personal Branding for Introverts. Goldie pioneered video and creator culture on LinkedIn, becoming one of its earliest stars by posting over 800 daily videos, long before “LinkedIn creator” was a thing.

But her approach isn’t about vanity metrics or self-promotion. It’s about authentic storytelling, understanding your audience, and building a reputation rooted in consistency and value. She draws a key distinction between ego and confidence, reminding us that confidence doesn’t need to shout: it just needs to show up.

From finding your niche to creating content that feels true to who you are, Goldie’s framework helps introverts and thoughtful professionals alike master the art of being visible without burning out.

If you’ve ever felt that personal branding is too performative, this episode will show you a smarter, more human way to grow your influence.

Meet Goldie Chan, Author of Personal Branding for Introverts:

Goldie Chan is a creative, keynote speaker, author, and cancer survivor. She was named the “Oprah of LinkedIn” by Huffington Post, and her creative video channel won LinkedIn Top Voice for Social Media. 

Goldie founded Warm Robots in 2018, an award-winning social media strategy and creative agency based in Los Angeles with global clients. Previously, she wrote an internationally recognized column for Forbes, which received nearly 10M views, and was named Journalist of the Year in 2024. 

Goldie writes for Archie Comics and has been featured as a fresh voice in The New York Times, CNN, Fast Company, and many other outlets. Goldie is based in sunny Los Angeles.