Mariza Hardin and Erik Cardenas founded Zócalo Health to revolutionize healthcare for the Latino community in the US. Tackling a persistent need for better primary care access, they’ve combined personal experiences, technology, and a commitment to community, trust, and cultural traditions to create a personalized healthcare solution. Join us as we learn their strategies to secure $5 Million USD from investors to bring their vision to life, even despite the venture capital world’s limited diversity.
Meet our guests:
Mariza is currently the Co-Founder and Head of Strategy and Operations at Zócalo Health, a family medicine service devoted to increasing wellness across the Latino community. Mariza has over 15 years of healthcare experience with a focus on leveraging innovation and policy for the most vulnerable populations. Prior to founding Zócalo Health, she spent 5 years at Amazon working as a founder member of the AWS Health and Human Service Business vertical and Amazon Care. Mariza attended the University of New Mexico where she received an undergraduate degree in Sociology & Political Science and she received her Master’s Degree in Public Health (MPH) from George Washington University. She currently lives with her family in Seattle, WA.
I’m the youngest of three children, born to immigrant parents that moved to the United States from Mexico in the early 1970s. I grew up in Houston, TX where I was fortunate to watch my parents work hard for what they have. I started my career in healthcare after I was kicked out of Texas A&M University my freshman year. With my wife (high school sweetheart) at my side, I was able to build my career in healthcare moving us around the country in the process. We currently live in Seattle, WA with our three kids. I obtained my undergrad in 2020 when I graduated from the University of the Incarnate Word (San Antonio, TX) with a bachelor of science in business administration. I was full time student in 2019 and 2020 all while building Amazon Care, Amazon’s broader COVID-19 response and while being a dad and husband during a once a century pandemic.