How is it that some people can convince others to back them, is it personality, style, charisma? No, says Suneel Gupta, author of the new book Backable. Explaining that creativity and persuasion are not the same thing, Suneel shares how his book can help the well intention strengthen their conviction and enable them to successfully share their insights and ideas.
Using failure as a foundation for learning and growth, Suneel explains that conviction is contagious and the importance of unique insight in establishing value. Being backable, he says, isn’t about being the most outgoing or charming person in the room, it’s about being the most confident in your ideas and intentions.
Meet our guest:
Suneel Gupta is the founder of RISE and is on faculty at Harvard University. Using the seven steps inside this book, Suneel went from being the face of failure for the New York Times to being the “New Face of Innovation” for the New York Stock Exchange.
His ideas have been backed by firms like Greylock and Google Ventures, and he has invested in startups including Airbnb, Calm, and SpaceX. Suneel also serves as an emissary for Gross National Happiness between the United States and the Kingdom of Bhutan.