Influence can be a tricky thing, you want to get people to say yes to you but you also want to be able to identify when others are influencing you in unwelcome ways. First published in 1984, Influence: The Psychology of Persuasion is still considered the bible for eCommerce today. Having sold over 5 million copies and been printed in 44 languages, author Dr. Robert Cialdini is updating his bestselling book for an updated world driven by technology.
Dr. Cialdini believes that while the platforms of influence have changed, the most effective tendencies have not. Fielding listener-submitted questions, Dr. Cialdini discusses the power of positive influence, how to identify negative influence, and how to yield both to your benefit.
Meet our guest:
Dr. Robert Cialdini is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming, and online corporate training.
In acknowledgment of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing its effectiveness in sales, leadership, marketing, management, and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the “Godfather of Influence.”
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