The business of being an artist is all too often plagued by uncertainty and self-doubt. Magnus Resch, serial entrepreneur, economist, and art market expert explains that when artists think in terms of being an entrepreneur, long-term success is much more attainable.
Magnus argues that it is entrepreneurial thinking and personal marketing that provides the best path to success for artists globally. Magnus shares interesting insights on the logistics of opening an art gallery, building a personal art collection, and how artists can create lasting success in the 21st century by leveraging technology like social media and NFTs.
Meet our guest:
Magnus Resch, Ph.D., is an art market economist, serial entrepreneur and bestselling book author. He is the founder of Magnusclass.com, Larryslist.com and Magnus.net, the Shazam for art. Leonardo DiCaprio is an investor and advisor to the company. Magnus is also a Professor for art economics. He lectures at Yale University. Magnus holds a Ph.D. in economics and studied at Harvard, the London School of Economics and the University of St. Gallen. He is the author of six books on the art market. Magnus’ career has been portrayed in a Harvard Business School case study and in various articles, including the New York Times, WSJ, Vanity Fair and the Financial Times.
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