Are you ready to dive into the world of riveting storytelling and how it can shift the tides of public opinion? Get ready for a highly actionable episode of FOMO Sapiens, where we explore the critical intersection of media, social change, and, of course, compelling narratives. In this edition, our host Patrick McGinnis sits down with Melinda Arons, founder of Aron’s Advisors, a consulting firm that knows how to wield the power of storytelling for positive societal impact.
In this episode, Patrick and Melinda delve into the thought-provoking world of media creation, and more specifically, Melinda’s role in producing the gripping videos that elevated the January 6th committee hearings to new heights. They dissect how these hearings managed to shift the narrative surrounding those tumultuous events from isolated violence to a deeply plotted plan. Prepare to be amazed at how storytelling, in the hands of talented professionals, can effectively sway hearts and minds. She candidly discusses the challenges of getting people to care about important topics in our fast-paced, attention-scarce world. Melinda shares her secret sauce for success, revealing that she only takes on projects as a journalist that she genuinely cares about. It’s this authentic passion that fuels her ability to transform mere topics into captivating stories that leave an indelible impact.
Patrick and Melinda also dive into the importance of compelling characters and narratives in capturing the public’s attention. With the media landscape more crowded than ever, they discuss the significance of thoughtful and impactful pitches and the need to captivate audiences from the get-go.
So, if you’re ready to learn how to master the transformative power of storytelling in action, be sure to tune in to this episode of FOMO Sapiens.
Meet our guest:
Melinda Arons is the founder of Arons Advisors, a boutique consulting firm at the intersection of media and social change. She is the former Senior Vice President of Social Impact at Participant Media, where she oversaw campaigns aligned with the company’s films including RBG, Roma, Judas and the Black Messiah, Just Mercy and many others. Melinda started her career at Fox News and spent twelve years at ABC News as a producer for Good Morning America and Nightline, where she ultimately became the Chief Political Producer and Senior Producer. While at ABC, she won a Peabody and was nominated for multiple Emmys®. In 2013, she joined Facebook to help build their Media Partnerships team, and in 2016 joined the Hillary For America presidential campaign as the Director of Broadcast Media. Melinda has consulted for the International Rescue Committee, Lincoln Square Productions (the long-form unit of ABC News), and recently produced televised hearings for the Select Committee to Investigate the January 6th Attack on the United States Capitol. Melinda graduated magna cum laude from Georgetown University and lives in New York City.