Jessica Yellin, Emmy, Gracie, and Peabody award-winning journalist, discusses how the competition for viewership in the internet age of instant information forced her to re-evaluate her approach. If she wanted her work to align with her intention, to explain the news and not just report the noise, Jessica had to pivot and find a new way.Launching her business, News Not Noise, on Instagram, Jessica has gained over half a million followers who rely on her to deliver trusted insight, relying on experts rather than pundits, reporting on the facts and not the clickbait. Jessica explains how embracing an entrepreneurial mindset allowed her to amplify her journalistic voice.
Meet our guest:
Jessica Yellin is an Emmy, Gracie, and Peabody award-winning journalist and former CNN Chief White House Correspondent. She is also a rule-breaker on a bold mission to change the inherently negative, ratings-driven way mainstream broadcast/cable news is done. Jessica recognized that this approach left a huge audience out of the conversation — women. She believed in a better, new way to give the news — offering calm, clear information not crisis — and decided to do it on her own. She launched #NewsNotNoise, where she separates the news that matters from the noise you can ignore and delivers smart, succinct context on the big issues right to your phone via Instagram. News Not Noise has over 513,000 followers, 72,000 average views per video, and celebrity supporters who rely on Jessica for their news, including Kristin Bell, Jennifer Garner, Zoe Saldana, Eva Longoria, Billy Eichner, Orlando Bloom, Natalie Portman, and Rosario Dawson. And, she only interviews experts (like Dr. Fauci), never pundits.