This week on FOMO Sapiens I have the opportunity to speak with Jim Weber, CEO of Brooks Running Company since 2001 and author of the new book, Running with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack. Jim is a fantastic example of how applying entrepreneurial thinking for success works just as well for an employee or CEO as it does for a founder.
When a small Seattle-based running company soon outpaces some of the biggest names in fitness, people are going to take notice, and they’re going to wonder how it happened. In Brooks’s case, Jim Weber happened.
In his book and in our conversation, Jim talks a lot about focus, focus on business, focus on running, focus on the customer. Jim’s focus helped fuel a passion to build a brand that would provide content and create value for runners.
His success did not go unnoticed. In 2012, Brooks became part of the Berkshire Hathaway Inc. subsidiary in 2012. Check out this super interesting episode to hear from Jim about what it takes to build a successful brand and what you learn when you report to a living legend like Warren Buffet.