Most founders don’t fail because their product is bad. They fail because they misunderstand sales.
In this episode of FOMO Sapiens, Patrick McGinnis welcomes Rob Snyder, a serial B2B entrepreneur, Harvard Business School alum, and venture partner, for a deep dive into the real mechanics of demand, sales, and zero-to-one growth.
Rob explains why sales is not about persuasion, pitch decks, or clever narratives — but about discovering people who are already trying to make progress and are blocked by their current options. When demand exists, customers don’t need to be convinced — they pull solutions out of your hands.
The conversation covers:
This episode is a practical, mindset-shifting guide for founders, operators, and anyone trying to turn an idea into a sustainable business.
Rob Snyder is a serial startup founder and a fellow at Harvard Innovation Labs. He graduated from Harvard Business School and previously worked at McKinsey & Company. He is also an entrepreneur-in-residence and venture partner for early-stage venture capital funds. Snyder lives with his wife and daughter in New Hampshire.
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By submitting this form, you agree to our privacy policy and to be contacted by Patrick J. McGinnis. By entering your phone number, you agree that we can contact you by call or text message at the telephone number you have provided.
