Vision Science:
If You See Success Are You More Likely to Attain it?

Have you ever felt frustrated when trying to achieve a specific goal? Maybe you need to see success to achieve it.

Dr. Emily Balcetis, Professor of Social Psychology at NYU, whose TED Talk has surpassed 4 million views, explains the biology-brain connection between what you see and what you can actually get done, also known as Vision Science.

In her recent book, “Clearer, Closer, Better: How Successful People See the World,” Emily provides insights into how highly successful people tend to see the world differently and how their methods can be replicated.

One of the tactics is narrowing your focus of attention. Doing so makes goals start seeming more attainable. In return, it boosts your psychology, pumping confidence and gearing the body up to the challenge physiologically.

To conclude the show, Emily expands on other useful strategies and provides practical suggestions to use these powerful tactics in your business and everyday life.


Meet our guest:
As an Associate Professor of Psychology and the director of the New York University Social Perception Action and Motivation research lab, Emily Balcetis has been described as a pioneer of the scientific investigation of behavioral science and motivation. She leads an international team of scholars, writers, artists, and advocates. In her research, she has uncovered previously unknown strategies that increase, sustain, and direct people’s efforts to meet their goals. Her work has been supported by numerous grants from the National Science Foundation, and has appeared in over 70 scientific publications and a TEDx talk viewed by 4 million people, and covered by ABC, MSNBC, NPR, BBC, The Washington Post, Time Magazine, Scientific American, and other outlets.

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