What if your entire approach to strategy has been missing the mark? In this episode of FOMO Sapiens, Patrick J. McGinnis sits down with marketing legend and bestselling author Seth Godin to discuss his latest book, This is Strategy. Seth shares how empathy has shaped his career, why strategy is more about long-term vision than short-term planning, and how understanding the systems around us can lead to smarter decisions. Seth also shares how using AI tools, like Claude, enhances strategic thinking and decision-making. Tune in for invaluable insights on business, leadership, and the art of becoming.
Meet our guest:
Seth Godin is the author of 21 international bestsellers that have changed the way people think about work and art. They have been translated into 38 languages.
His breakthrough books include Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, The Practice, and This is Marketing.
He writes one of the most popular daily blogs in the world and has given 5 TED talks. He is the founder of the altMBA, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne.
You can learn more about him at: www.sethgodin.com
For media and speaking requests, and to suggest a guest for the show, please email letsconnect@patrickmcginnis.com.
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