Stacy’s Pita Chip and B-Bold Bars founder Stacy Madison, who evolved from food cart owner to a household name, shares insights on the key to building a successful food brand, how to scale growth, and, how sometimes, you have no other choice but to learn the hard way.
From packing to transportation, from vendor procurement to order fulfillment, Stacy and her partner learned quickly as their business grew that selling and shipping a food product has its own set of complexities that not every entrepreneur would anticipate. Stacy shares the lessons she learned along the way that helped her to become a multimillion-dollar pita chip mogul.
Meet our guest:
Stacy Madison is the Founder of Stacy’s Pita Chips which sold to Pepsi in 2006. Her latest venture is BeBOLD bars, a nutbutter bar with high end nuts, oats, chia, chocolate chips, maple and wildflower honey – nothing processed and no powders, just simple ingredients that they Mix, Press and Pack. They are delicious! Beboldbars.com
After selling Stacy’s she traveled Europe and Asia with her twin daughters and returned to launch her own Juicebar where the bars were a top seller. With the help of her brother, they figured out how to produce them in larger quantities and start distribution to stores; however, a month after launching the pandemic hit. She believes that experience, and being no stranger to tragedy, equips entrepreneurs with problem-solving skills and the pandemic is, unfortunately, a true test of survivors in the food business. She lives in Massachusetts, is involved with numerous philanthropic organizations, and loves to ski, hike, travel, exercise, cook and EAT!