As the CEO and co-founder (with his twin brother) of next-gen clothing company Vollebak, Steve Tidball is creating a brand that fuses creativity and technology to create the clothes we need for an extreme future. But that’s easier said than done. How can you take big creative ideas and then actually make them into things you can sell today? How can you use FOMO-centric marketing to create social proof and spur your business into hyper-growth?
On this week’s episode of FOMO Sapiens, Steve talks about how he and his brother are building for the future, monetizing in the present, and taking their own unique path to success in fashion.
Meet our guest:
Steve Tidball is CEO and co-founder of Vollebak, the London-based company that combines creativity and technology to create the clothes we need for an extreme future. In the last few years Vollebak has released the first clothing for Mars, built clothes from trash, made 100 Year gear designed to outlive you, and rethought how color is made by using algae to create a new black. Before founding Vollebak with his twin brother Nick in 2015, the pair spent 10 years as creative directors in advertising, winning multiple awards for their work with clients including adidas and Airbnb. Find out more at https://vollebak.com/pages/about-us