Ever wondered how an experiential brand turns FOMO into a fast-growing consumer company? Join Patrick McGinnis in a conversation with SlooMoo Institute co-founders, Karen Robinovitz and Sara Schiller, as they share their journey of creating a modern narrative through physical spaces and hands-on experiences. From sensory journeys to interactive slime-based adventures, dive into how SlooMoo fosters nostalgia and community. Explore their entrepreneurial journey, from personal inspiration to navigating COVID-19 challenges, as we unveil the secrets of this innovative and immersive brand. Don’t miss this episode!
Meet our guest:
Karen Robinovitz is a media veteran who launched Digital Brand Architects (DBA) the first talent management agency for digital influencers. Largely credited for creating the social media influencer market, Karen has been listed as one of 80 Women of Power by Variety and Forbes has called her one of the best-branded women in social media.
Before DBA, she created social media strategies for brands such as Tiffany & Co., Tory Burch, Coach, and Estée Lauder Companies. She spent a decade as an accomplished journalist, contributing to the New York Times, Harper’s Bazaar, Elle, and Marie Claire amongst others, and was on-air talent on VH-1, E!, MTV, and more. She has authored three books, all of which went into over seven printings.
She turned to slime, her favorite toy as a four-year-old (when slime first launched as a consumer product), when she hung out with Mattie, her friend’s daughter in the summer of 2018 at a difficult time in her life.
Sara Schiller is credited for re-inventing the“meetings business with her company, Meet, which launched over a decade ago. With three curated venues, each filled with contemporary art, evocative design, and high technology, Meet revolutionized how corporations gather for offsite brainstorming sessions, focus groups, pitch meetings, and launches.
Like her partner, Karen, she is an avid art collector and was behind the world’s largest blog dedicated to street art – Wooster Collective. In 2006, Sara and her husband opened a critically acclaimed street art pop up in Soho, 11 Spring. Together, the duo authored multiple books, including one of Taschen’s best sellers, “Trespass: A History of Uncomissioned Urban Art.”
She previously worked for Starwood Hotels and earned her MBA from Stern School of Business. She is a slime-making mom to seven and twelve-year-old girls, Sloomoo’s Chief Creative Kids.