Today on FOMO Sapiens, we’re diving into the fascinating journey of theSkimm’s dynamic duo, Carly and Danielle. These ladies didn’t just build a company; they crafted a lifeline for millennials, and boy, it’s quite a story!
Starting from humble beginnings, theSkimm has morphed into a one-stop shop covering everything from personal finance to health, family, and decision-making. Why? Because Carly and Danielle saw the economic clout of millennial women and made it their mission to serve them.
What’s the secret sauce behind their success? Well, it’s their friendship, of all things. Most people would say starting a business with a buddy is a terrible idea, but they flipped the script. Their shared passion and trust set them on a remarkable path.
They spotted a gap in the market and decided to fill it. Young women needed a news source tailored just for them, and The Skimm was born. They’ve kept their brand fresh, adapting to their diverse audience and bringing in new voices.
But they’re not just about their own workforce. Carly and Danielle are champions of progressive policies, from paid family leave to unlimited vacation days. And they’ve launched game-changing campaigns like “Show US Your Leave” and “Show US Your Childcare” to push the envelope even further.
In this episode, we’ll explore how supporting women in the workforce isn’t just the right thing to do – it’s smart business. Forget the outdated notion that basic support hurts profitability. The evidence says the opposite, and we’re here to tell you all about it.
Meet our guest:
Carly Zakin and Danielle Weisberg are co-founders and co-CEOs of theSkimm, a digital media company dedicated to succinctly giving women the information they need to make confident decisions and helping them live smarter.
The former news producers disrupted the media landscape over a decade ago with the launch of theSkimm, and have built a brand that continues to be a trusted source for a community of millions.
Today theSkimm ecosystem includes the Daily Skimm, the Daily Skimm: Weekend, Skimm Money and Skimm Your Life newsletters, the “9 to 5ish with theSkimm” theSkimm mobile app, and Skimm Studios which creates innovative in-house video and audio content.
theSkimm’s first book, How to Skimm Your Life, was released in June 2019 and debuted at #1 on The New York Times Best Seller list.
Learn more about theSkimm at https://www.theskimm.com/