Jazz musician, Berkeley School of Music professor, and co-author of the new book Two Beats Ahead: What Music Teaches Us About Innovation shares insights on the lessons we learn from music, the skills it can develop, as well as tips on consumption versus creation.
In life and in business, often we are forced to improvise, to pivot on the spot in order to innovate and strategize solutions. In his new book, Michael explains the talent, skills, and tools developed by musicians that are vital to fostering innovation in everyday life. Explaining how to apply the lessons we learn from music, Michael shares how they can strengthen and empower the entrepreneurial spirit.
Meet our guest:
R. Michael Hendrix is an American graphic designer and entrepreneur.
He is a Partner and the Global Design Director of IDEO, based in the Cambridge, MA studio where he practices brand strategy, creative direction, and graphic design. He cites a diagram by Charles Eames as a motivation for joining IDEO. He has been a recognized advocate and practitioner of design thinking since co-founding Tricycle Inc., a sustainable design firm in 2002, which was purchased by Shaw Industries in 2017. In 2021 he co-authored, Two Beats Ahead: What Musical Minds Teach Us About Innovation, with Panos Panay, published by Public Affairs in the US and Penguin Business in the UK.
Hendrix teaches entrepreneurship at the Berklee College of Music where is also a co-founder of the Open Music Initiative, a program of the Berklee Institute for Creative Entrepreneurship.
He graduated from The University of Tennessee in 1994 with a Bachelor of Fine Arts in Graphic Design.
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