I have always argued that artists are entrepreneurs. Whether you are a sculptor, painter, musician, dancer, actor, or other performer, as an artist you are forced to sell yourself and your talent to casting directors, producers, and audiences alike, no different than pitching to investors or building a customer base. There is financial risk, market competition, and a degree of subjectivity that adds just enough uncertainty to scare off the average person. Without guidance, insight, or experience, the artworld can be intimidating and hard to penetrate.
That’s where Magnus Resch comes in. The most practical man in art, Magnus, a German economist, is an expert in the business of art. This week on the FOMO Sapiens podcast Magnus joins me to discuss the best practical advice for becoming a success in the art world.
Magnus explains students and young artists need to change their mindset and start thinking like an entrepreneur to build their own success by making connections, growing their networks, and sharing their work on the best platforms possible.